Formerly Known As was formed from a shared passion of
clothing and style between best friends, Felicity and Andrea. The brand was created to offer customers a simple yet unique way to reinvent their personal style and build a capsule wardobe of pieces that will stand the test of time.

"We believe that style and quality should be accessible to everyone"

Specialising in high-end designs with a focus on premium fabrics, our collections are curated for both men and women who appreciate timeless fashion.

Their Vision?

High-end design without the premium price tag. Simple.